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Why Can’t the World Stop Drinking Soju?

What makes soju so special and how it became the world’s favorite spirit

How Korea’s National Drink Became the Ultimate Screen Star

Discover how JINRO stole the spotlight in K-dramas, becoming a cultural icon and a global favorite

BLOG IN ORDER JINRO x Squid Game Season 3: Are you ready for what’s next?

Hold onto your soju glasses because… we’re back with another collaboration

Chamisul Brand Goods : The Most Popular 3

At the heart of every Korean company gathering or friendly night out sits a familiar green bottle

The Perfect Pairing 2 : Three Must-Try International Dishes with Jinro

Jinro, Korea’s most iconic distilled spirit, is beloved for its smooth and crisp taste, making it a versatile companion to a wide range of dishes.

The Perfect Pairing 1 : Three Must-Try Korean Dishes with Jinro

Jinro, Korea’s most iconic distilled spirit, is beloved for its smooth and crisp taste, making it a versatile companion to a wide range of dishes.

A Year in Review with the JINRO Blog: 2024 in Retrospect

The year 2024 has flown by in the blink of an eye, with the JINRO blog consistently delivering captivating content and event updates for soju enthusiasts.

Netflix's "Squid Game" Season 2 and “Chamisul” Collaboration with 4 exclusive merchandise items

Director Hwang Dong-hyuk's Netflix original Korean drama series Squid Game returns with its highly anticipated Season 2.

Squid Game and Chamisul: A World-Class Collaboration Making Waves in Season 2

Squid Game stands as Netflix's most successful series in its history, playing a pivotal role in introducing Korean dramas to a global audience.

Rosé's Favorite Korean Cocktail ‘Somaek’ Recipe Using JINRO Soju

In South Korea, social drinking plays an important role in building relationships, whether in personal or professional settings.

Did You Know Rosé's Hit Song 'APT' Originated from a Korean Drinking Game?

Rosé's latest release, APT, is currently dominating global music charts.

AI talks about the JINRO Soju

Recently, AI has been inferring, learning, and informing us of information that is difficult to find out on our own.

Incredible DIY series with JINRO Products

There are people in the world with special talents and skills. Today, we would like to introduce people who made special items using JINRO products.

Discover the Perfect Pairings: JINRO Table YouTube Series

Welcome to the JINRO Table, a culinary journey through Korean recipes that pair beautifully with Jinro soju, tailored for international tastebuds.

Sharing Soju Experiences on TikTok

JINRO Global has found a fun and engaging way to introduce soju to new audiences worldwide through TikTok

JINRO celebrates 100 Years with ambitious Global Vision 2030

JINRO, Korea’s No. 1 soju brand, recently celebrated its 100th anniversary by unveiling an ambitious new strategy at the Mövenpick Hotel in Hanoi, Vietnam.

JINRO facts that will surprise you

Welcome to the fascinating world of JINRO Soju, South Korea's most beloved spirit and a global favorite.

The Real JINRO: JINRO's entertainment YouTube channel 2023 & 2024

The Real JINRO has captivated a diverse global audience with its unique blend of creative projects and travel adventures.

Picnic with JINRO

Spring is one of the best seasons to visit South Korea, with warmer temperatures and the enchanting bloom of cherry blossoms setting a picturesque scene across the country.

JINRO Soju: Building a better future

In a world increasingly attuned to environmental conservation and sustainability, JINRO has emerged as a leader of eco-conscious practices within the beverage industry that is aiming to bring value to the community.

IU's 2024 World Tour & Her Special Connection with JINRO

Embarking on her World Tour, IU illuminates stages globally, and JINRO is thrilled to accompany her on this journey as it celebrates it’s 100th anniversary.

JINRO Celebrates a Century of Tradition: The Iconic JINRO Toad's Journey Through Time

As JINRO, World's NO.1 soju brand, marks its 100th anniversary in 2024, it's a fitting moment to reflect on the rich history and evolution of its beloved mascot — the JINRO Toad.

A Comprehensive Guide to JINRO Flavors

In this article, we present an overview of JINRO's diverse range of soju flavors, focusing on the fruit ones.

The Perfect Toast to Christmas

As the festive season rolls around, it's time to add a twist to our traditional celebrations with a delightful and refreshing cocktail.

Celebrating Our 2023 Achievements: JINRO's Year of Global Triumphs

As we reflect on the incredible journey of JINRO in 2023, we are filled with immense pride and gratitude.

JINRO and K-pop: Artists Who Love Soju

The vibrant world of K-Pop isn't just about catchy tunes and dynamic performances; it's also intertwined with South Korea's cultural elements.

JINRO Toad Club's Grand Giveaway!

JINRO has launched the JINRO Toad Club campaign across four countries - Thailand, Indonesia, Vietnam, and the Philippines.

Soju Inspired Art and Design: JINRO's Journey Through Creative Collaborations

JINRO, a name that resonates with the spirit of soju, has embarked on a unique journey, intertwining the art of soju-making with the world of creative arts.

JINRO Soju: The Spirit of Global Cheers

From the bustling streets of Seoul to the vibrant nightlife of cities across the globe, JINRO Soju is a celebrated guest at every table, a friend to every culture.

JINRO Diaries from the USA HEAD IN THE CLOUDS (HITC) Festival 2023

The summer of 2023 was a season to remember for JINRO as we embarked on an unforgettable journey to the United States to participate in the highly anticipated HEAD IN THE CLOUDS (HITC) Festival.

JINRO Drinking Games for this holiday season

JINRO soju is already a global trend worldwide, and each country has different ways to enjoy it. Sometimes, it is enjoyed during conversations, alongside a delicious meal.

JINRO Recipes for Chinese New Year Cocktail

JINRO Soju can be drunk straight since it’s offered in different flavors.

Places to enjoy JINRO Soju in Korea

There are many fascinating places to enjoy JINRO soju in Korea: stunning beaches, mountains, big cities with delicious restaurants, and exclusive food.

Test: How would I want to enjoy JINRO soju the most?

If you’ve ever wondered what your favorite season or food is to enjoy JINRO soju the most, this quiz helps you find out how you would want to enjoy JINRO soju the most.

JINRO broke their selling number record once again

Do you know that HiteJinro’s JINRO Soju has constantly held its place as the No.1 Soju brand in Korea since its launch in 1924, retaining its title as the No.1 selling spirit brand?

JINRO Romantic Ideas for Valentine’s Day

It’s time to celebrate Valentine’s Day and bring a romantic atmosphere into your daily life! As always, I will suggest a few JINRO Romantic Ideas for Valentine’s Day for couples and singles.

Guide to Drinking JINRO Soju 101

It’s a start of a new year, and what better way to start than JINRO soju? Some might question how Koreans drink soju.

Pocha experience with Jinro

Pocha is an essential part of Korean drinking culture. You can see it almost on every famous street in Korea and your favorite drama.

How JINRO fueled K-Entertainment Culture

Do you know the national drink in South Korea is soju?

4 Soju Cocktail Recipes

There are several reasons why to drink soju.

JINRO launches new flavor soju – Peach Soju

To everyone out there who is a fan of JINRO soju, do you know that JINRO has recently released a new flavor of soju?

JINRO first time in UK All Points East Festival

As a fan of the Music Festival, you must have heard about the All Points East Festival.

Who’s the origin of soju?

I am sure you all have seen the iconic green bottle somewhere, either in K-dramas or in a Korean restaurant.

Where to get an authentic JINRO soju?

Recognize this green bottle?

Cocktails with JINRO for year-end home party

The year is coming to an end. Do you have a party planned for this coming holiday season?