The summer of 2023 was a season to remember for JINRO as we embarked on an unforgettable journey to the United States to participate in the highly anticipated HEAD IN THE CLOUDS (HITC) Festival. As we look back on this incredible experience, we're thrilled to share the highlights from our adventure at the festival and the remarkable reception we received.
One of the key elements of our presence at HITC was our eye-catching booth. Designed to showcase the essence of JINRO, our booth featured prominent symbols of our brand, including frogs, bamboo, and mist. The goal was to create a space that offered attendees a comfortable and relaxing environment, complete with shade and mist to beat the summer heat. But what truly set our booth apart were the giant frog mascot and JINRO mirror lettering. These instantly became photo hotspots, attracting festivalgoers who couldn't resist capturing the moment and sharing it on social media. Our booth became a hub of activity, drawing visitors in and leaving a lasting impression.
The real star of the show was, of course, our beloved JINRO Soju. Festival attendees flocked to our booth to savor the refreshing taste of JINRO Soju and indulge in specially crafted Soju cocktails. The popularity of our beverages was overwhelming, and it was heartening to see how delighted people were to encounter the JINRO brand at the HITC festival. In fact, our booth was one of the busiest spots at the festival, and we recorded remarkable sales figures, surpassing even renowned liquor brands like Johnny Walker, Stella Artois, and Kirin Beer.
