Netflix's "Squid Game" Season 2 and “Chamisul” Collaboration with 4 exclusive merchandise items

Netflix's "Squid Game" Season 2 and “Chamisul” Collaboration with 4 exclusive merchandise items

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Director Hwang Dong-hyuk's Netflix original Korean drama series Squid Game returns with its highly anticipated Season 2. As Netflix's most-watched series ever, Squid Game played a monumental role in introducing Korean dramas to a global audience. Season 2 promises an exciting new storyline and an ensemble cast featuring returning stars Lee Jung-jae, Lee Byung-hun, and Gong Yoo, alongside Korean A-listers like Im Si-wan, Kang Ha-neul, and Lee Jin-wook. Adding to the anticipation, HiteJinro has teamed up with Squid Game 2 for a unique collaboration featuring its flagship soju brand, Chamisul.

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Soju, famously dubbed the "Green Bottle" in Squid Game Season 1, captured global attention when it appeared prominently on screen. Its growing international popularity has paved the way for a second major collaboration between Squid Game and Chamisul. This partnership will introduce entertaining and creative content that blends soju with iconic Squid Game characters, enhancing viewers’ enjoyment of the series.

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Exclusive Collectibles: A Must-Have for Fans

Four limited-edition collectibles inspired by Squid Game characters will also be released:

• Young-hee Drinking Game Device: Inspired by Red Light, Green Light, this interactive party game features a rotating Young-hee head. Players must drink based on where Young-hee is facing, adding a fun twist to social gatherings.
• Pink Guard Toad Figurines: Modeled after the Squid Game guards, the figurines come in three ranks—circle, triangle, and square—symbolizing their respective authority levels.
• Participant Apron: Designed after the Squid Game contestant uniforms, this apron enhances the immersive experience while adding a stylish touch.
• Character-themed Glassware: These cute, character-inspired glasses offer a unique and memorable drinking experience.

These exclusive items will be available through special promotional events in Squid Game's most popular markets: Korea, Japan, Australia, and Mexico. Fans eager to get their hands on these collectibles can check HiteJinro’s official Instagram pages for event details and participation rules.

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A Global Entertainment Phenomenon Returns

Squid Game 2 is scheduled for a global release on December 26, 2024. With its adorable yet practical soju-themed merchandise and innovative collaborations, the series promises an even more immersive viewing experience. As Squid Game gears up for another season of record-breaking success, fans can look forward to discovering what role soju will play in the next chapter of this global sensation.

The game must go on. Stay tuned.

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Discover more about JINRO and its wide range of products on JINRO official social media: Instagram, Facebook, Youtube, TikTok.