JINRO is bringing its new IU label soju bottles to Southeast Asia. From the limited-edition packaging to where fans can pick one up, here's everything you need to know about JINRO's latest launch with one of Korea's biggest stars.
Good news for IU fans across Southeast Asia.
This May, JINRO Chamisul is rolling out as a limited-run IU Label Edition — the same Chamisul soju that pairs effortlessly with food, now wearing a special IU label that fans can keep long after the bottle's empty.
The launch markets are Vietnam and Taiwan, with bottles arriving from the last week of May 2026 and rolling out gradually across each market. As with most JINRO limited editions, once the run sells through, that's it.
The IU Label Edition will be available through local distribution networks across Vietnam and Taiwan.
Availability differs by city and channel, and limited editions tend to move quickly. For the latest details by region, please reach out to JINRO through its official channels:
Cue up your favorite IU playlist and enjoy a special Chamisul moment with the new label. 🍶
Disclaimer: This content is intended for readers of legal drinking age. We celebrate JINRO Soju's place in cultures and celebrations around the world while promoting responsible enjoyment. Please drink in moderation and never drink and drive.
Discover more about JINRO on social media: Instagram, Facebook, YouTube.
