All Points East is an annual music festival held over two weekends run by AEG Presents. This 10-day event includes major headline show lineups for six days and four days of free entry of community activities known as “In the Neighbourhood”.
This year All Points East Festival 2024 throws with a bang, dropping beats that showcase hundreds of musical brilliances which takes place in London’s Victoria Park over two weekends from 16th August to 25th August. With headliner Kaytranada, Lolye Carner performing the first weekend, the crowd bustled across the stage with each beat dropping on Friday night and cheering even harder with the soulful rap ending the night against the backdrop of fireworks in the night sky on Saturday. The festival celebrated unity through diverse music, making it more than just an event.
JINRO Everywhere Booth
JINRO made its comeback with a bigger booth situated near the East Stage in the festival. Returning with a huge green bottle shaped LED sign this year when walking through the festival entrance as the booth was designed to captivate festival attendees’ first sight. With JINRO’s new tagline “Easy to Drink, Drink to Link”, we would like to convey the brand message to consumers around the world to deliver JINRO as a means of tool to connect with each other and build stronger longer relationships.
Making The Most of Your JINRO Experience
The focus of JINRO Everywhere Booth tempted the attendees with this giant inflatable JINRO bottle at the front of the booth, nevertheless providing locals with opportunities to experience the brand with diverse activations. Here’s what you can expect at our booth:
- The JINRO Bar: We offered six unique flavors at our JINRO bar from Chamisul to 5 different fruit flavors for consumers’ selection highlighting its status as Korea’s representative soju. Each flavor is crafted to offer a distinct tasting experience, reflecting JINRO’s commitment to quality and innovation.
- Ring Toss Challenge: This fun and interactive game challenges friends to beat scores and win themselves a JINRO branded merchandise such as tote bag, T-shirts or Hats. What’s better than competing with friends to beat higher scores?
- Photo Zone: A huge graphic printing designed wall with all 6 JINRO flavors and cute props for festival-goers to capture memories that would last a lifetime, especially the JINRO bottle head mask which allows attendees to try different pouring poses.
- Free Drink Sampling: JINRO Everywhere Booth offered a complimentary free drink sampling in the booth which allows festival attendees to try various flavors of JINRO soju to choose their personal favorite and open new possibilities.
Celebrating HiteJINRO’s 100th year anniversary, the team also prepared other sub-activations such as Catch 100 and Spin the JINRO bottle for festival attendees to win exclusive prizes such as JINRO Toad plush toys, JINRO Toad Keyrings, Bluetooth speaker etc.
JINRO Bloom in the UK
As JINRO gears up to celebrate its 100th year anniversary in 2024, many festival attendees were surprised with its long history and notable presence, leading them to immerse themselves in an unforgettable experience. More than 10,000 festival attendees join the queue just to win themselves a JINRO merchandise while showing their skills and competitive spirit. 4,000 JINRO mini–Toad Keyrings were also given out during the 6 days of festival as they simply just have to follow our JINRO Instagram channel.
JINRO’s journey in All Points East has been nothing short of spectacular. Throughout the two weekends, the participants' growth in popularity of JINRO has doubled the size compared to last year. We appreciate the festival-goers' deep appreciation about making the most out of their JINRO experience, which means engaging fully with all the brand activations and enjoying each moment with JINRO soju.
As we leave the All Points East Festival and reflect on the enjoyable moments, it’s more than just a series of concerts. It has been an extraordinary journey to witness the surging popularity of JINRO soju in the UK and all around the world. It has transformed into a global brand, extending its influence beyond the festival through various initiatives. The best part was certainly the atmosphere of the festival and everyone getting super hyped about winning our JINRO merchandise and queuing up just to get a taste of it.
A special thank you to everyone who supported and followed along this incredible journey. Stay tuned for more exciting updates, events, and opportunities to savor the extraordinary world of JINRO Soju, “Easy to Drink, Drink to Link”.
Discover more about JINRO and its wide range of products on JINRO official social media: Instagram, Facebook, Youtube, TikTok.
All Points East is an annual music festival held over two weekends run by AEG Presents. This 10-day event includes major headline show lineups for six days and four days of free entry of community activities known as “In the Neighbourhood”.
This year All Points East Festival 2024 throws with a bang, dropping beats that showcase hundreds of musical brilliances which takes place in London’s Victoria Park over two weekends from 16th August to 25th August. With headliner Kaytranada, Lolye Carner performing the first weekend, the crowd bustled across the stage with each beat dropping on Friday night and cheering even harder with the soulful rap ending the night against the backdrop of fireworks in the night sky on Saturday. The festival celebrated unity through diverse music, making it more than just an event.
JINRO Everywhere Booth
JINRO made its comeback with a bigger booth situated near the East Stage in the festival. Returning with a huge green bottle shaped LED sign this year when walking through the festival entrance as the booth was designed to captivate festival attendees’ first sight. With JINRO’s new tagline “Easy to Drink, Drink to Link”, we would like to convey the brand message to consumers around the world to deliver JINRO as a means of tool to connect with each other and build stronger longer relationships.
Making The Most of Your JINRO Experience
The focus of JINRO Everywhere Booth tempted the attendees with this giant inflatable JINRO bottle at the front of the booth, nevertheless providing locals with opportunities to experience the brand with diverse activations. Here’s what you can expect at our booth:
Celebrating HiteJINRO’s 100th year anniversary, the team also prepared other sub-activations such as Catch 100 and Spin the JINRO bottle for festival attendees to win exclusive prizes such as JINRO Toad plush toys, JINRO Toad Keyrings, Bluetooth speaker etc.
JINRO Bloom in the UK
As JINRO gears up to celebrate its 100th year anniversary in 2024, many festival attendees were surprised with its long history and notable presence, leading them to immerse themselves in an unforgettable experience. More than 10,000 festival attendees join the queue just to win themselves a JINRO merchandise while showing their skills and competitive spirit. 4,000 JINRO mini–Toad Keyrings were also given out during the 6 days of festival as they simply just have to follow our JINRO Instagram channel.
JINRO’s journey in All Points East has been nothing short of spectacular. Throughout the two weekends, the participants' growth in popularity of JINRO has doubled the size compared to last year. We appreciate the festival-goers' deep appreciation about making the most out of their JINRO experience, which means engaging fully with all the brand activations and enjoying each moment with JINRO soju.
As we leave the All Points East Festival and reflect on the enjoyable moments, it’s more than just a series of concerts. It has been an extraordinary journey to witness the surging popularity of JINRO soju in the UK and all around the world. It has transformed into a global brand, extending its influence beyond the festival through various initiatives. The best part was certainly the atmosphere of the festival and everyone getting super hyped about winning our JINRO merchandise and queuing up just to get a taste of it.
A special thank you to everyone who supported and followed along this incredible journey. Stay tuned for more exciting updates, events, and opportunities to savor the extraordinary world of JINRO Soju, “Easy to Drink, Drink to Link”.
Discover more about JINRO and its wide range of products on JINRO official social media: Instagram, Facebook, Youtube, TikTok.