Picnic with JINRO

Spring is one of the best seasons to visit South Korea, with warmer temperatures and the enchanting bloom of cherry blossoms setting a picturesque scene across the country. As nature awakens, Koreans are keen to embrace the outdoors, and picnics become the main activity, especially in parks along the Han River. JINRO, South Korea No.1 soju brand, seamlessly blends into the nation’s springtime mood, adding a unique flavor to every gathering.

The Essence of Spring in Korea

Spring weather in Korea is notably mild and pleasant. After the cold winter, temperatures rise to a comfortable range of 20°C (68°F). This climate is ideal for outdoor activities. The skies clear up and a gentle breeze carries the sweet fragrance of blooming flowers, creating a perfect backdrop for picnics and outdoor gatherings.

One of the most iconic experiences of spring in Korea is the cherry blossom season, which typically peaks in early April. Streets, parks, and riversides are draped in delicate shades of pink and white. The Han River, flowing through the heart of Seoul, offers expansive green spaces and riverside parks where locals spread their picnic mats under the cherry trees, enjoying the floral canopy above.

Outdoor Activities and JINRO’s Cultural BlendSpring also marks the season for numerous outdoor festivals and events. From the Jinhae Gunhangje Festival, one of the largest cherry blossom festivals in Korea, to local food and music festivals at the Han River parks, there's an infectious spirit of celebration in the air. It's here that JINRO finds its perfect place. Known for its versatility and smoothness, JINRO soju is a favorite choice at these gatherings, reflecting its deep integration into Korean dining and leisure culture.

JINRO's appeal lies in its ability to pair well with a wide range of Korean dishes and its suitability for group drinking games, which are popular at social gatherings. The communal nature of sharing a bottle of JINRO, pouring for others before oneself, resonates deeply with Korean values of camaraderie and sharing.

Picnic Menus with JINRO

When it comes to picnic foods, Koreans prefer simple yet delicious items that are easy to pack and share. Common foods enjoyed with JINRO include:

  • Kimchi Pancakes and Tteokbokki, these spicy and savory snacks are a staple at any picnic, providing a tasty contrast to JINRO’s crisp, clean taste.
  • Kimbap, a roll filled with vegetables, rice, and sometimes fish or meat, is perfect for outdoor meals. It’s easy to eat without utensils and pairs wonderfully with a chilled shot of JINRO.
  • Korean fried chicken is also often enjoyed with soju, particularly at picnics or Han River outings where the combination of crispy chicken and smooth soju makes for a delightful experience.

The arrival of spring in South Korea is a time to celebrate life, beauty, and community. Picnics by the Han River, under the cherry blossoms, or at a bustling festival are made more memorable with JINRO. This spirit not only complements the food but also encapsulates a piece of Korean culture, bringing people together in the spirit of joy and renewal. As Koreans lay out their picnic spreads and open a bottle of JINRO, they toast to the beauty of spring and the continued traditions that bring them together.

Discover more about JINRO and its wide range of products on JINRO official social media: Instagram, Facebook, Youtube, TikTok.